Having your own website on the internet doesn't guarantee that your business will automatically gain better sales or even have increased leads. You need to be found by potential customers before any of that can happen. With the amount of clutter in the web, you need to make sure your site doesn't get lost.
I specialize in social media coaching to both businesses and individuals so when someone searches for the keywords "social media coaching" using a search engine like Google, I want my website to be on the first page of the results. But what is it exactly that needs to be done in order to get a higher ranking?
There are several methods to optimizing a website for search engines. One simple way of doing it is to contact clients, vendors, and other people you know who have their own website. You can ask them to link to your site. The more links you get, the higher your ranking goes. Note that certain websites may also ask you to link to them in return. Link exchanges are healthy SEO practices so if their link fits with your niche, you should agree to swapping links.
The process of improving your search engine ranking cannot be classified as a science. Traffic, sales leads, sales. Start learning SEO now and get all these three in no time.
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