When I first started marketing my coaching services, I found many entrepreneurs eager to learn what I had to teach, but there were always two obstacles that came up time and time again; time and money. If I offered my time as a consultant, my hourly rate was too high for most entrepreneurs. Their marketing budgets were not large enough to hire me. The second obstacle, time, was just as much of a barrier. These business owners did not have entire days or even half days to set aside to learn how to use social media. They were constantly being pulled in several directions at once as they wore multiple hats to keep their businesses running.
I was frustrated because I knew I had knowledge of strategies that would work for them. And the best part is these tools are free! I knew I could help these business owners increase their profits if I could get the information in their hands. I come from a long line of entrepreneurs in my family. I knew the challenges they faced. I knew that this obstacle of time and money was not small obstacle. It was big.
While continuing to study and absorb social marketing strategies, I came across an idea that would solve these two problems. I could offer an online course to teach these techniques and get them into the hands of the entrepreneurs who could run with these strategies and really make them work to increase sales. By offering an online course, I could create a good product and offer it at an affordable price. I could then sell this course to a wide audience on the internet, allowing me to keep the price low.
But I knew I still needed to overcome the problem of time. What could I do to make this course flexible and easy to fit into the hectic schedule of an entrepreneur? After more research, I found that I could offer a course that was broken up into small, easily digestable pieces. I could create videos and audio lessons that were no longer than 10 minutes each. I could structure the course so that it walked through, step-by-step, the process of setting up a social marketing machine that an entrepreneur could get started and easily keep running.
And so I’m creating the Social Marketing Classroom. This course will walk you through step-by-step how to get started on Facebook, LinkedIn, Twitter and creating a blog for your business. I know the mistakes that most people make when they start using social networks. I will show you how to avoid those mistakes, saving you a lot of time and frustration. If you follow my system, one step at a time as I’ve laid it out for you, you will have a marketing macine that will bring customers right to your door, and you will need to spend only a very small amount of time each week to keep the machine working for you.
But I need your help. In order to make this course the best it can be, I want to know, if I were your coach, what would you most want to learn about social marketing? In the comments below, let me know what is your most burning question about using social networks. Your comments will help me create a really focused e-course for my entrepreneurial students!