You know you want to use social media to market your business in the coming year. So how can you make sure you’re focused and making an impact? Include goals in your marketing plan. Goals can keep you on track when you’re spending your precious time on social networks. So what are some good marketing goals?
Time Goals: Set a minimum amount of time you will spend on your network building your community. For instance, you could spend 20 minutes, three days a week, interacting on Facebook and LinkedIn. When the 20 minutes are up, you’re done for the day.
Community Building Goals: One of your primary purposes when using social networks to market your business is to focus on building your community. You should set a goal for adding friends, connections and followers to your list. For intance, you could set a goal of adding five new friends on Facebook each week. This goal will cause you to think about ways to invite more people to join your list. When you’ve added five friends for the week, you can spend your time simply interacting with your existing online friends.
Interaction Goals: Once you have friends and followers on your networks, you want to be sure to interact with them. It is these interactions that cement the relationship between you and your potential customers. An interaction goal could be to interact with three people each time you are on a network. Once you’ve interacted with three people by commenting on their status or photos, for example, then you can move on to other tasks and goals.
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Have you set goals for your social media marketing time? What are some of your goals?