When I was a child, my favorite place was the library. While there, I could look for and learn anything I could imagine. If I wanted to learn how to make a cake from scratch, the information was there. If I wanted to read about Native American beadwork, I could find it. The difficulty was the endless time in between those library visits.
Without access to the library, I could only sit and wonder what the answers wer to my questions. The internet has completely changed this. Now if I want to know the words to a famous speech by Sojourner Truth, I can have it almost instantaneously. If I want to know how to pronounce the Spanish word for “Wednesday”, I can find the audio file.
And now we can add our own expertise to the internet through blogs. Good useful content is what your customers crave. If you can give it to them, you will have their attention. The information you give away, will lead to profits when these readers decide it’s time to buy. They will look to you because your information has been good and helpful. They trust you. Information has been freed. Give some away so that it can help others. Your generosity will be rewarded.