1. Not Filling Out Your Profile
This may seem obvious, but many mall business Twitter users fail to take advantage of the space Twitter gives you for your name, photo, location, bio, and URL. By filling it out, you allow people to see who you are. This builds trust.
2. Forgetting You Represent Your Business
Twitter is about sharing and not always talking shop. Given how informal the conversation can be, however, it’s easy to get overly relaxed in your Tweets. Don’t forget that every tweet from your company account will be analyzed by your audience. Avoid being flippant about matters that are important to your customers.
3. Talking Too Often About Business
To make sure you’re not tweeting too often about business, I recommend a that a third of your tweets be directly about business, a third be giving useful information such as sharing articles you’ve recently read, and a third be about you personally. Sharing a little about yourself makes you more interesting and allows our audence to get to know you.