It is not unusual for small business owners to feel overwhelmed at times. There is so much to learn and keep track of. Social media marketing may seem like one more thing that will take up your precious time. But here are three ways you can avoid being overwhelmed by social media marketing.
1. Limit your focus
You know that feeling will pass. So when it strikes, look at only today, only now. What needs to be tackled right now? Focus only on your next step. For instance, if you haven’t begun any social marketing yet, sign up for Facebook. Focus on that one network to get started.
2. Look at results, rather than goals
Goals differ from results. You might have a goal to have your blog up and running by the end of the month. You may even have a series of mini-deadlines to help you achieve this goal. But what is the RESULT you want to achieve? The result you want is to land new clients. The blog is just part of the puzzle to achieve this. Always focus on the outcome, rather than getting bogged down by short-term goals.
It’s easy to get overwhelmed by the seemingly "urgent" tasks and lose sight of the truly important ones. Supposing you want to increase your online sales by a specific amount this quarter. But maybe your website isn’t set up to achieve this outcome. Your first priority would therefore be to get the revisions done and put online. That result would allow you to move on to your next goal of driving traffic to your website. If you do things in the right order, it makes it so much easier to achieve results.
Using these tips will help give you clarity and focus, so that you can build your social marketing strategy faster and with less frustration. Once you get into the habit of using them, you"ll find staying on track much easier.