A business owner should only set aside small amounts of time throughout the week to keep a social marketing machine running. I spend only 10 minutes a day on Facebook, even less time on Twitter. I get on, update my status, interact with a couple people, see what’s new and get out. Then I do it again tomorrow.
Even blogging doesn’t have to take tons of time. Once a week, I sit down for an hour and write several blog posts. I’ve usually collected some ideas throughout the week, so I simply write 3 to 5 paragraphs on a topic. If I write longer, my audience will not want to read the entire post, so I keep it short. Once the posts are written, I schedule them to post throughout the week. The rest of the week, I only have to return to my blog to answer comments from readers, which takes no longer than reading and answering an email.
Don’t make the mistake of shying away from social media because you think it is too time consuming. It doesn’t have to be. And the ongoing marketing benefits are priceless.