Mar 25

Social Media: Use Your Time Wisely

Many entrepreneurs are not eager to get started in social meda because they think it will take hours out of their day. If it does, you’re not doing it right.

A business owner should only set aside small amounts of time throughout the week to keep a social marketing machine running. I spend only 10 minutes a day on Facebook, even less time on Twitter. I get on, update my status, interact with a couple  people, see what’s new and get out. Then I do it again tomorrow.

Even blogging doesn’t have to take tons of time. Once a week, I sit down for an hour and write several blog posts. I’ve usually collected some ideas throughout the week, so I simply write 3 to 5 paragraphs on a topic.  If I write longer, my audience will not want to read the entire post, so I keep it short.  Once the posts are written, I schedule them to post throughout the week. The rest of the week, I only have to return to my blog to answer comments from readers, which takes no longer than reading and answering an email.

Don’t make the mistake of shying away from social media because you think it is too time consuming.  It doesn’t have to be. And the ongoing marketing benefits are priceless.


  1. Brenda

    This is so true, I tell all my clients that are new to social media that once the basics are in place, then they should only be spending a small amount of time each day on maintaining social media.

  2. Michael Yoder

    I think you make a good point, Deborah. It highlights the fact that most people fail to plan or have a strategy that will keep them on track. It will keep them from wasting time doing things that are unproductive.
    A good strategy will define the goals and objectives for using social media. Your activity in social media needs to be tied to real life business goals. The strategy also needs to define who you’re trying to engage via your social media activities.
    Once you know why you’re doing it and who you’re trying to engage, the rest becomes pretty clear. You need to spend your time tweeting, or blogging, or creating content in the right channels and the right time with the right content that will help you achieve your business goals and objectives.
    Too many people and companies jump right to tactics and continually chase the latest shiny social media object.

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