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Apr 13

How to Use LinkedIn to Establish Your Company’s Brand

Have you noticed the area on LinkedIn for Companies? The Companies feature is a place where you can create a profile for you company, just like you create a profile for yourself individually.  Creating a company profile will allow users to search for your company and find out what you ar all about.

Once you’ve completed LinkedIn’s steps for getting setup, your company profile will be available to anyone who searches. But there are more features available through the Companies utility.  In addition to showing off the basic information you provided, LinkedIn will pull in data about your company from around the site.

So, for example, if you have created job listings on LinkedIn, all of your job listings will automatically show up on your profile, along with links to the profiles of all current employees, former employees, new hires, and recent promotions. LinkedIn also does analysis of your company and the connections that your employees have on the network. For example, it will automatically calculate your company’s median age, top schools, and other companies that they are well-connected to.

As you can imagine, all of this data about your company gives potential job candidates (as well as anyone else interested in your company) a lot of information to dive into and help determine if it might be a good fit for them. And for you, once it’s setup, it all happens automatically as you and your employees use LinkedIn.

I will say this feature is not as useful for a solopreneur. But for companies with a few emloyees up to companies with hundreds of employees, LinkedIn Companies provides yet another way you can shape your company’s branding by providng good up-to-date information about your company.

If you're looking for help getting started with Linked,  LinkedIn 101 can get you on the right track to bringing in new business with social media.

 

1 comment

  1. Dan Banta

    I find following companies valuable to discover contacts within organizations I want to meet. I also like how our company Twitter feed shows up on the company page.

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