Apr 20

3 Ways Social Media Works For SEO

Before I started using social media, if I Googled my name, I would find about four listings for  a couple sites where I’d written an article or two, and results from 5K road races I’d run. That was it. Most of the other entries on the page were about other people with my name. One is a doctor.  I wonder if anyone has mistakenly thought I was a doctor. That would be uber cool.

As I opened my business, Tekkbuzz Internet Marketing, I knew, if I was going to have any success as a business, I needed to be found when people Googled my name or the name of my business.  I, of course, started my blog, adding posts each week about social media. I made sure I used keywords in my post titles, such as social media, entrepreneurs, Facebook, LinkedIn, etc.

As a social media consultant, I am active every day on Facebook, LinkedIn and Twitter.  I’m even starting to use YouTube (which is a whole other post).

Now when I Google “Deborah Richmond” or “Tekkbuzz”, I see ELEVEN  PAGES of search results that directly relate to my business and myself.  What are the results showing?  They are showing links to pages of my website, links to specific blog posts I’ve written, to my social media profiles, to guest posts I’ve written for other blogs. The road race results now appear on pages 6 or 7, which is too bad because my results were good!

This is a clear indication that social media is working to make me more visible to search engines.  Now a searcher will find all kinds of information about me and my business.  They will have a very good sense of what I am all about.  And luckily, there are no questionable photos of me and an Elvis impersonator anywhere in the results.

Here are some key ways that using social media helps your search engine optimization:

1) Getting quality, relevant inbound links

A successful social media marketing campaign can result in thousands of new inbound links to your site. Inbound links are one of the most important things that influence the rankings of your site. Put two and two together, and it’s easy to see how social media can be a great way to improve your rankings.

The best thing about this is that the majority (if not all) of the links that come from a social media marketing campaign are natural links; they’re not reciprocated, bought, or solicited.

2) Fresh content = more hooks in the water for search

The more content you have on your site, the more traffic you will snag from search engines.   Also fresh content keeps your site updated, which gives users a reason to come back.  People don’t want to visit static sites, we’re already too used to sites being social.

3) The engines like frequently updated sites

Feed those indexes with fresh content and get rewarded with frequent visits by the search spiders.  Search engines love fresh new content. They will see new content in your Facebook stream, LinkedIn profile, Twitter updates and blog posts.  And they will direct traffic to all of those places for you.

When you Google your business name, are you seeing the results you want?  Leave me a comment.

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