This week I received the following question:
Q. My only question about LinkedIn is are we actually able to advertise our business among the groups?
This is a great question!
Mistake to Avoid: You don’t want to come off to other readers as giving a strong sales pitch for your business. All mentions of your business should contribute to the conversation or point readers to useful information.
Here are two strategies that can work well when participating in group discussions on LinkedIn.
1. Direct traffic to your blog post While in the discussion area, post a discussion about an issue in your business and then provide a link to your site. For instance, I could start a discussion about how to use LInkedIn to establish your company's brand, then provide a link to my blog post on the topic for viewers to read more if they are interested in the subject.
But what if you don’t have a blog? Here is another strategy:
2. Ask the group for input. If I am a human resource consultant, I could ask the question, “What are some of your challenges when hiring subcontractors?” This would start a discussion on a topic I am knowledgeable about and allow me to provide useful information in the discussion. I can also provide a link to my website or email if readers have further questions for me.
If you're looking for help getting started with Linked, LinkedIn 101 can get you on the right track to bringing in new business with social media.