Facebook Business Fan Page versus Profile Page
Q. Regarding personal and fan pages, my friends are not necessarily interested in my business and products. How do I combine the two?
A. Great question! This is a common problem that many of us have. We use the Facebook profile for friends and family, and these people may not be that interested in our business messages. That's why the fan page is great, you can keep them somewhat separate. I do invite friends from my profile to "like" my fan page. So far, those that are not interested in my business, simply ignore the invitation and that seems to work. Those who ARE interested, "like" my fan page. They will receive business-related information.
I do tend to keep my updates very personal and friend/family oriented on my profile page. And my updates on my fan page are far more business oriented. You can also drive business traffic specifically to your fan page by using the address for your fan page on your business email signature, business cards, and link to it from your website.
Your question is very common. Facebook is trying to help us use profiles and business pages separately, but it's not a perfect system yet. My suggestion is join some profile pages and fan pages of some other business owners and see how others are working the two areas. It might help you decide what strategy is best for you.
How are you using your Facebook Profile and Business (fan) Page?
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