Do you want a blog but are afraid you don’t have the time to put it together and keep it going? Do you have a blog but haven’t posted in a while because you don’t have the time? Have you run out of ideas for your blog? Are you afraid you don't have the writing skills to write a blog?
If you've answered yes to any of these questions, you may want to consider outsourcing your blog. Many successful businesses outsource all or part of their blog writing. They receive the full marketing benefit of a blog, but skip the hassle of having to produce new blog posts every week.
Outsourcing a blog can be done a couple different ways.
1. Outsource setup. Some of you don’t have a problem writing articles, but you don’t want to learn how to install WordPress, customize a theme and choose the right widgets and plugins. Setting up a WordPress blog isn’t difficult, but it does take some time. Outsourcing setup is a good investment into your business
2. Outsource editing. If you would like to write posts but aren’t confident in your spelling and grammar, an editor is a great way to ensure that the content you’ve created comes across as professional and accurate. You write the article. Your editor will worry about rewriting awkward sentences, or correcting spelling and grammar, and scheduling posts to appear two or three times a week.
3. Outsource the writing. If you’re not a confident writer, but know what kind of posts you want to see on your blog, you can find a writer who will provide all of the written content for your blog. If you have time to write a few posts, but not all of them, a freelance blog writer can write posts the weeks you just don’t have the time.
4. Outsource it all. A blog is such a good marketing tool for small business, you don’t want to miss this opportunity to reach more customers just because you don’t have the writing skills or the time. A blog writer will spend the time to become familiar with your business and your industry. Your writer can set up the blog, write the articles, post articles and handle ongoing maintenance of the blog.
I perform each of these services for various clients. Some need just a little help from time to time. Others need me to handle the entire blog. No matter what level of service they receive, all have been very happy with the feedback they get about their blog from customers and potential customers. It feels really good when a new customer says, "I read your blog and knew I needed to call you."
Don’t miss out on the benefits of a blog just because you don’t have the time or the skills. Outsourcing your blogging is a great way to invest in your business. You will reach customers you never could with just a website.
Are you outsourcing your blog?