Everyone knows you can use social media to make new friends and connect with old classmates. But did you know you can use social media to generate qualified leads, reduce marketing costs, and close sales?
There are 5 basic steps to realizing a return for the time you spend using social media to market your business. You want your prospective customer to:
1. Engage with you on social media
2. Go to your website for more information
3. Sign up on your email opt-in list
4. Receive emails and offers from you
5. When ready, buy from you $$$
Using some simple strategies you can coax your prospects to enter this funnel and walk through until they make a purchase.
1. Engage with you on social media
This is the first step of your funnel. Your goal when spending time on social media is to engage prospects. On Facebook and Twitter, you want to start conversations that get people talking to you. For more on starting the conversation, you might want to read 6 Ways to Get the Conversation Started.
When on LinkedIn, participating in groups is a great way to spend your time. You will be able to participate in discussions and make new contacts.
2. Go to Your Website for More Information
This second step is all about driving traffic. You've engaged with a friend or fan or follower on social media. Now you want to send them to your website, which is the place you sell your services or products. One of the best ways to drive traffic is by writing a blog, and talking about the new blog posts on social media. The title of a blog post with a link to your site is often all you need to send traffic to your site.
Other ways to accomplish this is to talk about articles you've written, product information, or FAQs you might have available on your site. Always include a link so people can easily follow you to your website.
3. Sign up on your email opt-in list.
You must have this form on your website in order to turn visitors into customers. Services like AWeber or Constant Contact will allow you to easily create a form and install it on your website. With this form, readers can sign up to receive a free incentive, such as a free report, or white paper, or video. Once on your email list, readers can manage their own subscription so that everyone on your list is a warm lead, interested in hearing from you.
4. Receive Emails and Offers From You
Now that a reader is on your email list, you will want to send them good useful content on a regular basis. I send good free information to my list every week. These are not sales offers. They are good information that my readers can act on immediately to pump up their profits with social media.
Use the autoresponder feature of your email list manager to create the messages that will automatically arrive in your list members email box on a regularly scheduled frequency. This allows you to automate the process.
Then, every fourth message, include an offer of your services or products to your list. This mix of 3 free content to 1 offer is a good pace for your readers. It allows you to build trust and make occasional offers that people will actually open.
5. When Ready, They Will Buy From you
Not only are you building a relationship by communicating with your warm leads through emails, you are also allowing enough time to pass for your prospect to decide they want to buy from you. Maybe the need wasn't immediate when they signed up for your list, but eventually down the road you will make an offer and they will be ready to purchase.
The advantage of marketing with social media is that you will have results you can measure. By following these simple steps, you will be able to measure your return on the investment of time you spend marketing your business with social media.
Are you using an opt-in list with your website yet?