1. Give your fans fun reasons to connect with you. People like a party. Why not have a celebration on your Facebook wall? Forget cake and snacks. Ask your fans to tell you a little bit about themselves. I do this on the Tekkbuzz Fanpage. It's fun to see the diverse people and businesses who show up on my page. Why not ask fans to tell you a little about themselves? This gives them a way to network with each other.
2. Are you using YouTube to upload videos about your business? Sharing the same videos on Facebook is a great way to catch their attention. You will get more mileage out of the content you've already created. Simply paste the YouTube embed code into the Facebook update field. Facebook will bring the video in for you.
3. Sneak Peak: Give your community a taste of things to come to create excitement and suspense. Have a new event coming this year? Let your community know a little about it, but keep the specifics to yourself for now. Just like a movie trailer, this little taste will peak their interest and bring them back again for more information.
4. Personal Insight: Use your Facebook posts to give your fans a little insight into who you are as a person. People want to relate to the products and services they use, and if they learn more about the person behind the page, they will feel that connection with you.
5. Share useful and fun links with your fans. You do not want to bombard them with hundreds of messages like this, but if you find a useful app, page or even an amazing video, do not be afraid to share it with your fans.
Now that you're starting to use Facebook for marketing, the first challenge is to get your community talking to you. The next step is getting them to talk to each other. The community will grow as more and more conversation is happening on your fan page. Building your Facebook community will allow you to have repeated contact with those people who like what you have to offer.
If you found this article helpful, you may also want to read How to Us a Facebook Page for Business.
Have you started building your community? Leave me a comment and tell me how it's going.