Now that you’re ready to enter the world of social media, it’s important for you to spend some time carefully thinking about your social media identity before you create a Twitter account, launch a Facebook fan page, and begin to market your business through social media channels.
The first thing you will want to do is decide whether you should use social media accounts as your business, as yourself, or as both. Each of the three options has benefits, but it is ultimately up to you to decide which will work best for your particular situation.
Here are some things to consider
1. Identifying as your business:
Social media is a very personalized type of communication. Most accounts are created using our own names and our own profile pictures. However, you may want to use your business identity without connecting it to any one personality. Because employees come and go, using the brand itself as your identity is a good idea for companies with more than just a couple employees.
2. Identifying as yourself:
For solopreneurs and independent professionals, identifying as yourself has great advantages. Your customers hire you once they have built a relationship with us and trust us. Creating accounts in your name and using your photo in the profile image section will allow you to further that relationship that you are building with prospects and existing clients.
3. Identifying as your business AND yourself:
Using only the business logo and name for an identifier on social media accounts can seem cold and less inviting for the people you are working to engage on social media. For that reason, I highly recommend that companies who decide to identify as a business also add the human touch of involving key employees who identify themselves on your social media accounts.
For instance, you could have two or three employees who write messages on the company Facebook Fan Page Wall using their personal profile. On LinkedIn, key employees can offer blog articles in Group Discussions. This allows readers to click the link to visit your company website, and also allows readers to see which employee of your company is starting the discussion.
Once you have selected your route, you should create accounts on social media sites and setup profiles that reflect your choice and are consistent.