Interview: Cathy Swanson of Hairacy Downtown Salon in Grand Rapids, Michigan, tells us how she uses social media to engage with customers and drive more business in the door. She tells us exactly what actions she takes every week on their Facebook fan page to market their business. Cathy discusses how much time she spends 15 minutes a day on social media, and the results she sees from this short amount of time spent marketing.
Margarita Moment: Deborah shares successes in her business and how you can see the same successes using social media in your business. This tip shows how buyers come to Deborah ready to buy services on the first call. See how social media marketing shortens the sales cycle and bring business in your door.
Social Media Spotlight: Hear the exact path buyers take to find you on the internet, and how you can place people on this path to bring new business in and pump up your profits.
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