To use social media effectively requires constant maintenance. For each page or profile that you make, you'll need to set aside time for updating and interacting with your audience. For many small businesses, this quickly becomes a bit much to keep up with. Knowing your strategy before you begin spending time on social media will allow you to keep the time you spend to a minimum. You can accomplish your tasks, and then get on with your day.
Another drawback is that you don't have total control over your content. If someone leaves a nasty comment or insult in your blog comments, you can delete it. You can't do this on your Twitter feed. However, as social media matures, so does our understanding of it. If someone has left a negative comment, and you address the comment as best you can, other readers will see your efforts and be satisfied that you are a company that cares about addressing customer issues.
How to Get the Most out of Social Media Marketing
It may sound like a lot of work, but it's well worth it. Many businesses find that it's a fun and enjoyable daily task. Here's how you can make social media marketing work for you:
- Focus on interactivity and engagement. Try to get your connections and followers engaged with you as much as possible.
- Consistently spend time on social media. You will need to touch base quickly several times a week so that you can further any conversations that have started. Remember, this interactivity with prospects is a real advantage in this day and age when customers expect to be heard.
- Set a timer for how long you will spend on social media. This will motivate you to quickly touch base with your audience without wasting time on activities that do not move your marketing forward.
The real key to success is to keep your involvement social. Don't create your profile and content and then wait for the fans and comments to roll in. Be proactive. Get out there and make friends. Comment on other people's profiles and join groups for increased visibility. This brands you as a friendly person with your own distinct personality that people will want to get to know better.