Google Analytics: Do you have any idea how many people visit your website in one day, or one week, or one year perhaps? If you don't, it's time to start using Google Analytics. Find out what I measure and often. Learn how I use those numbers to assess my social marketing strategy, and make adjustments to my strategy.
Social Marketing Tip: Using an image on your social networks that adds strength to your brand.
Margarita Moment: I get a blast from the past when I compare my social media analytics from 2009 to 2013. So far so good!