I've been using LinkedIn for years and have been continually amazed at how well it works to bring traffic to my website and market my business. This same power that I have found can be harnessed by most businesses B2B businesses, companies that sell products and services to other businesses.
If I had never tried LinkedIn and tested some strategies for myself, I never would have realized really how powerful the LinkedIn Groups are for driving traffic to my website. WOW, that's where the real power is in LinkedIn!
Now is the time to get moving with LinkedIn. If you stay where you are, and never try some of the simple strategies I talk about here on this blog, you will be losing BIG TIME! Don't miss out on this fast moving train. Jump on and use it to it's fullest extent.
Using LinkedIn begins with your profile. If you haven't taken much time with your profile, now is the time to go back and fill in the gaps. I wrote about how to go about this in “Tips For Creating The Perfect LinkedIn Profile.”
Once you've gotten started, you should be connecting with people. LinkedIn has some great tools to help you with this, such as Introductions. Check out the article “Building Your LinkedIn Network the Right Way" for more information on really connecting with people.
If you haven't picked up the free guide “5 Keys to LinkedIn Success”, it is worth your time to print it out and read it as you think about how you're using LinkedIn. This report is packed with information that will help de-mystify the marketing potential that is here at your fingertips.
Once you're ready to look at specific marketing strategies in LinkedIn, you will want to try a few to see what works for you and your business. Take a look at “4 Ways to Use LinkedIn for Business” for ideas on how you could be using LinkedIn better.
Use LinkedIn Groups to Drive Loads of Traffic to Your Website
The time is now to start using groups and making a return on the time you invest. "The Power of LinkedIn Groups for Networking" will get you started understanding what is really happening in the groups. And then you should check out "2 Marketing Strategies with LinkedIn Groups" to get in there and start bringing in new traffic and business.
Don't make the mistake of ignoring LinkedIn. There are so many ways it can benefit you and your business, be it marketing, branding or building realtionships. I promise you, now is the time to become more active on LinkedIn.
If you're ready to start really use LinkedIn to market, check out the online training LinkedIn 101. This video course will show you how easy it is to get a real return on the time you spend on LinkedIn.