May 07

Why You Should Pay Attention to Pinterest

Pinterest_LogoBy Deborah Richmond  There's no doubt that Facebook and Twitter are on the topmost tier in the social media sphere. However, Pinterest is gaining momentum. As a marketer, I don't jump on board a social media network until a lot of people are there already. I want to be sure I will have an audience before I get started. Pinterest has actually millions of active users and the number is still growing.

The site actually started in 2010. Upon the launching date, it went from 1 million users to 7 million in just month. Then in just less than two years, this new social media has had its population to reach 25 million.

I recently read a blog post from Digital Marketing Ramblings, “65 Amazing Pinterest Stats”. Here are some of the stats reported.

Pinterest had 70 million users in 2013
Those are the numbers I am looking for. Lots and lots of users. This means it's not just one industry or one demographic group that is using Pinterest. It is appealing to a broad audience.

80% of Pinterest Users are Women
This is important to know. It will make a difference what types of businesses will see great success. Any businesses whose target market are women are very likely to get good traffic from Pinterest.

75% of Pinterest Traffic Comes From Mobile Apps
This statistic says more about the importance of mobile apps than it does about Pinterest. But if Pinterest is this popular with the mobile device users, this points to the importance of having a mobile-ready website, one that looks good on smart phones and tablets.

80% of Pinterest Pins are Repins
When you pin a photo to your Pinterest board, others can decide they like it and repin it to their own board. This is really good news for marketing your business. This means if we are putting up pins of our products or interesting images that our target markets like, then we have a very very good chance of being shared with others.

Less Than 20% of Images Contain Faces
People are not usually using Pinterest for photos of friends and family. They are, many times, using it as a place to collect ideas, or collect products they wish to buy, or collect content they wish to return to. All good news for marketers. This means we can share images of products to bring in buyers. Or images that link to our blog posts that will bring in readers. This means a good chance of more traffic.

The Average User Spends 98 Minutes Per Month on Pinterest
Whenever we have a place where people spend a lot of time, that's a place I want to be. This means people are probably consuming large amounts of images when they are on Pinterest. They are not just looking at an image or two and then hopping off. They are moving around, finding new things, looking for things they like.

47% of U.S. Online Shoppers Bought Something as a Result of a Pinterest Recommendation
This one really opened my eyes! That is a huge number. If accurate, that means that half of the people I see at the mall have been on Pinterest. This number gives more perspective to the vast amount of people who are using Pinterest. And it tells us they are there to look at things to buy.

The Average Pinterest Pin Will Receive 10 Repins
Again, evidence that, if we put content on Pinterest, it stands a good chance of being passed on to others and shared. This is always one of our goals with online marketing. Being shared is a great way to pick up new prospects and buyers.

Moms Share Three Time the Number of Pins Than Non-Moms
If your product or service targets moms, you really need to be here!

That's a lot of evidence pointing to the usefulness of Pinterest in a marketing plan. I have begun paying a lot more attention to Pinterest. I am starting to do a lot more testing with Pinterest to find out what works and what doesn't when it comes to using this social media network.

To Your Success,



P.S. If you don't have a Pinterest account, sign up for one today.

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