There is a right way and a wrong way to use social media. Building a successfull social media presence does NOT mean that you can go ahead and just spam your followers! If you do, you most likely won’t have any followers anyway, so it’s a lose-lose situation. I've made plenty of mistakes on social media. I want to share one with you so you can learn from my mistakes.
When I first started using Twitter, I didn't really know how to engage other people. I wasn't sure how to use hashtags and @ symbols. So the only messages I posted were about my products and services. I was broadcasting. I was standing on the roof and shouting about my products. I wasn't listening and I wasn't engaging. No one was talking to me on Twitter. No one saw any value in what I was saying. And the reason is because I wasn't talking to them, I was spamming them.
The web likes VALUE. That’s why you’re reading this blog post free of charge right now…I want to give you a lot of value. It is my hope that by doing this, you’ll read more posts, follow me on Twitter, sign up for free Ebook, and “Like” my fan page on Facebook. And when the time is right, I hope you’ll take advantage of my writing, blogging, or social media management services.
I can tell you from experience, you’re not going to be able to just join Twitter, follow some people in the hopes they follow you back, and then send them message after message about your products. I've already made that mistake and can tell you it doesn't work that way. Once I started talking and actually being social, then I began to build a following that was responsive to my occasional mention of products an services.
Being a Twitter, Facebook, or YouTube spammer is not going to make you rich. Building a following full of raving fans just MIGHT make you rich. At the very least, it will give you an incredible following online so you can do AMAZING things with your business.
Don’t be a spammer. Provide lots of value.