In the last couple months, I have been working growing my website traffic. In analyzing my traffic over the last 48 months, I have seen a decline in traffic to my website. I have know it's been a trend, and finally it was time to do something about it. It was finally time to look at that more closely and see what's happening with my traffic.
What Happened to My Traffic?
I talked it over with my brainstorming group, who gave me a few suggestions to look at. One of the questions they asked was how often was I blogging? Twenty-four months ago had I been publishing blog posts more frequently? I had to admit that, yes, I had allowed my blogging schedule to slow down over the last several months as I focused on other aspects of my business.
So I decided to try an experiment. I had been posting once a week in the past several months. What would happen if I increased my frequency and published twice a week? Would it make a difference in my traffic?
So beginning in the first week of May, I made it a goal to post twice a week for one month. It was a little tough the first two weeks, only because I had gotten used to a rhythm of how often to post and I had to change my habits a little. But by the third and fourth week, I began to settle into the new pace comfortably.
After one month of increasing my posting schedule, my traffic grew by a whopping 41 percent! This confirms for me that increasing my blogging frequency also increased my traffic. This is great new for me. I really enjoy writing blog posts because I love everything about social media and have plenty to talk about.
But here's where the next thing that happened that got me really excited. The number of new sign-ups to my email list also grew by 40 percent during this period. Almost directly proportional to the amount of increased traffic!
My testing has proven to me that if I write more blog posts, I do get more traffic, and more people who sign up for my email list. I already know that the larger I grow my list, the more sales I make. When I send emails out, I send good useful content, and occasionally an offer for products and services. The next time I send an offer, I will have a larger number of people to send that offer to, which means I will most likely make more sales.
How Can You Increase Your Traffic?
So now for you. How can you take this information and use it in your business? If you would like to test this for yourself, increase the frequency of publishing blog posts for one month.
- Measure your traffic when you begin, and measure your website traffic at the end of the month.
- Are you posting to social media accounts? If not, you should be. Blog posts are great content to post to your followers on social media and draw more people to your website.
- If you are not collecting emails with an opt-in on your website, it's time to get started. More traffic will mean more sign-ups, which leads to more sales.
To Your Success,
P.S. If you would like to receive more information just like this about social media and marketing your business, sign up for my free Ebook “Pump Up Your Profits with Social Media”. You will receive the book, plus you will receive marketing tips in your email inbox.