Category Archive: Email Marketing

Jul 04

How to Write Emails that Engage

By Deborah Richmond You always hear marketers saying that the best email newsletter content is content that engages the audience. What exactly does this term ‘engage’ mean? It essentially means that your readers do more than simply read your content. When content engages, it gets the reader involved and urges them to take some kind …

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Jul 03

Why It’s a Good Thing When People Unsubscribe From Your Email List

By Deborah Richmond Every email you send your list should have an unsubscribe link. When a subscriber clicks this link, they’re removed from your list. An email manager like Aweber allows you to easily include an “unsubscribe” button to your readers. Many marketers feel that even one unsubscribe is a catastrophe and do all they …

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Jun 26

Tips for Writing Emails – Answer Readers’ Questions

By Deborah Richmond The goal of any email marketing plan is to Get Your Message Straight to Your Prospects Inbox.  You also want to make sure that message is full of good content that will be helpful to your readers. When you’re stumped for email marketing content ideas, a great starting point to use is …

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Jun 24

Good Subject Lines for Email – Catch Attention with a Question

If you’re using your email lists to contact your clients, customers and prospects, then you know how important it is to capture their attention with a good subject line.  your goal is to Get Your Message to Your Prospects with Email Marketing.  Your recipients’ email inboxes are flooded with messages every day. Many of them …

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May 17

Getting Your Message to Prospects with Email Marketing

By Deborah Richmond Email marketing involves sending email messages to a list of subscribers that contain information, offers, discounts, and promotions. It’s one of the most common and effective types of marketing used online today. There’s a popular saying among internet marketers that states, ‘The money is in the list.’ The Basics of Email Marketing …

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