What is the difference between my client email list and an “opt-in” list? Are they the same thing?
Answer: No, they are not. This video will tell you the basic concept of what an opt-in list is and how you should be using it to generate leads for your business.
Aweber is the email management system I use. It’s easy to set up and easy to use. Your list will keep itself updated. You won’t have to worry about returned emails as you do with the old-fashioned email blasts.
An email opt-in list is different from your good old customer. Most business owners tell me they have a list of emails of customers and emails they have collected over the years. But when we talk about an email opt-in list, this is a tool used in internet marketing. This is a place on your website where people sign up to be on your list. In return you will give them a free report or video or ebook, something that will be useful to readers.
I use AWeber as my list manager. I love it because it’s easy to use. AWeber does all the work to collect the names, keep them in order. If someone wants to be removed from the list, AWeber does that for you too. Now you have a list of people interested in hearing from you, hearing about your business. You can now easily send emails to customers letting them know about events, sales or new products.
If you don’t have an email opt-in list on your website, you need to go get one!
Written on February 18th, 2010 by debspagno shouts
Turning social media activities into increased sales requires one step many businesses are not using - the opt-in email list.
In launching a social marketing campaign, you need a way to convert traffic to something valuable to you; sales. You will be driving traffic from different networks, such as Facebook, Twitter and LinkedIn, to your website or blog. Once you’ve driven traffic there, you need a way convert this traffic into something valuable for you. The email list is the key to conversion. Once you’ve collected emails, you can send periodic messages about new products and services. You can send newsletters with good industry information to customers. All of these messages keep you and your business in front of potential customers. This leads to sales.
So social media drives traffic to your email list. You send promotional materials to your email list, which generates sales. This is how social media brings sales to your door.
Without the opt-in email list, you do not have a way to convert traffic to sales. That is why the email list is the key. With this list, you will be sending emails to people who are most likely to become your customers.
Do you use an opt-in email list on your website or blog?
Now you can stay connected with your clients and your target customers without spending too much. By writing email newsletters, you will be able to convince your readers to take action, visit a particular web page, set an appointment with you or visit your shop.
In order for a newsletter program to become effective and successful, you have to come up with emails that should be distributed on a regular basis. The email newsletter distribution should be seen as predictable by your customers so you will be able to update and remind them about your business, your services, and your products.
So what exactly should your newsletter contain? It may be an account of your experiences as an entrepreneur, give an account of a success you recently had, announce the release of new products and the launching of new services, or give answers to questions that are frequently asked by your clients and those who might be interested in what you have to offer.
It is important that your contact details can be found in every newsletter you send. Make sure your customers can find your phone number, website address, and email address so they can easily contact you if they want more information. Email newsletters can become superb marketing tools if you keep to these guidelines. Start crafting your first email newsletter today.
A newsletter should contain anything and everything that would be of interest to your target market. Newsletters that are well done can generate leads for your business.
People who subscribe to your website are people who are interested in what your company or your business has to offer. By collecting the email addresses of people who visit your website, you are actually coming up with your lead’ list. Sending a copy of your newsletter to these email addresses monthly will help you build a relationship with these contacts.
Your newsletter must have useful tips that are related to the business or the industry that you are in or the product that you offer your clients. It is also a great tool that you can use to publicize new products and services. Aside from making your prospective customers a lot more familiar with your business, it will also increase the possibility of them remembering you first before any other company if and when they need the kind of product or service that your business or company can offer.
