Website visitors 1417
Facebook Friends 123
Twitter Followers 1367
LinkedIn Connections 219
Email List Members 535
Inbound links 330
The big change in stats this month is the number of email list members. Thank you to all of you who have recently joined our community. This new portion of the community came aboard during the Social Media Wildfire Telesummit I hosted this month. This was my first Telesummit, with five social media speakers. I wasn’t sure how it would go, pulling together all of the detailed organization and technology that is required to host a telesummit. But I was stoked at how fun it all was. Everything went smoothly and our speakers shared some awesome material. I’ve already listened to the replays again. Each time I listen, I come away with more information than I caught before.
I’m pleased that most of my stats are rising gradually each month. I’m finding that our community is highly focused. We all are very interested in social media and how to use it to market our businesses. I know this because when I send out information about a new blog post by email, a really large number of you come over to read the blog. That means you are liking the information I’m sharing. Fantastic!
Are you tracking analytics on our website?
Tweet This Post
If you’re thinking of using Google Analytics to track the effectiveness of your website, I want to show you what the dashboard will look like.
You see the graph at the top is showing the number of visitors who are visiting your website over time. This is a very satisfying number to watch as you work on driving traffic to your site. You can check it every day and see if your efforts are working.
Below are more stats such as overall number of visits.
You can see the average number of pages each visitor viewed.
The bounce rate is the number of people who were on your site for a very very short period of time. This indicates that they discovered your site was not what they were looking for and left quickly.
Page views is different than number of visitors. If every visitor looks at two pages, then you would have double the number of page views as you have visitors.
Average time on the site tells you how long your visitors are spending looking at your content. It is a good goal to improve your content to that visitors stay longer.
The percentage of new visits indicates how many of your visitors have not been to your site before. If you’re hoping for return visitors, then you will want to improve content in such a way that people come back again and again.
The graph in the lower portion of the page will tell you where your traffic is coming from. This gives a good indication which of your traffic-building efforts are working.
This is only the first page of results you will be able to analyze with Google Analytics. This gives you the basics. Google allows you to study some of these factors with more depth on additional pages of the Analytics report.
To use Google Analytics, you will need to copy and paste a piece of code into your site’s html. Go to Google Analytics for more information on how to do so.
Tweet This Post
Okay, so you’ve signed up for a Google Analytics and you’ve already been given the code which you have installed on your website. Aside from helping you determine the actual number of people who visit your site each day, you can also use the data that you will be getting from Google Analytics in order to find out which of your marketing efforts are actually effective for your business.
When I recently attended a meeting of the Alliance of Women Entrepreneurs (AWE) in Grand Rapids , I had a change to do traditional face-to-face networking. I was able to share and get ideas from fellow entrepreneurs and I even had the chance to exchange business cards with those who became interested in what I do and those who have businesses that might be useful to me or my clients. The following day, I noticed that there was a significant increase in the number of visitors I had to Tekkbuzz.com. Google Analytics helped me realize that attending functions such as that AWE meeting can also work to drive traffic to my site.
The Google Analytics system gives you totally comprehensive data that you will even know which pages are mostly visited by people. In my case, I found out that my “About Me” page had the most number of views. So examined that particular page thoroughly to make sure that it contains enough information that my potential clients would need. Also, when you determine which page is not doing too well in terms of attracting traffic, you can actually take some extra time generating links to that particular page so it would be more visible to your readers.
By allowing you to see traffic patterns, Google Analytics results are excellent references when you work to improve your website.
Tweet This Post
