Turn Social Media Activity into Cash

Turning social media activities into increased sales requires one step many businesses are not using  -  the opt-in email list. 

In launching a social marketing campaign, you need a way to convert traffic to something valuable to you; sales. You will be driving traffic from different networks, such as Facebook, Twitter and LinkedIn, to your website or blog.  Once you’ve driven traffic there, you need a way convert this traffic into something valuable for you.  The email list is the key to conversion.  Once you’ve collected emails, you can send periodic messages about new products and services. You can send newsletters with good industry information to customers.  All of these messages keep you and your business in front of potential customers.  This leads to sales. 

So social media drives traffic to your email list. You send promotional materials to your email list, which generates sales.  This is how social media brings sales to your door.

Without the opt-in email list, you do not have a way to convert traffic to sales.  That is why the email list is the key.  With this list, you will  be sending emails to people who are most likely to become your customers.  

Do you use an opt-in email list on your website or blog?

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Share Information Through Social Media. Profits Will Follow.

When I was a child, my favorite place was the library. While there, I could look for and learn anything I could imagine. If I wanted to learn how to make a cake from scratch, the information was there. If I wanted to read about Native American beadwork, I could find it. The difficulty was the endless time in between those library visits.

Without access to the library, I could only sit and wonder what the answers wer to my questions. The internet has completely changed this. Now if I want to know the words to a famous speech by Sojourner Truth, I can have it almost instantaneously. If I want to know how to pronounce the Spanish word for “Wednesday”, I can find the audio file.

And now we can add our own expertise to the internet through blogs. Good useful content is what your customers crave. If you can give it to them,  you will have their attention. The information you give away, will lead to profits when these readers decide it’s time to buy.  They will look to you because your information has been good and helpful. They trust you.  Information has been freed. Give some away so that it can help others.  Your generosity will be rewarded.

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Social Media Marketing: Setting Goals Saves Time

When planning out your social media marketing plan, there are three important reasons why you should create goals for your social marketing time.

Goals help you achieve. Looking at your goals from time to time will assure you that you are staying on track with your marketing purpose. If you are specifically working toward branding your business and building your community,  from time to time, ask yourself, “Am I using my time wisely to build my online community of prospective customers?”

Goals help you stay focused and minimize the time you spend on social media marketing. As an entrepreneur, you are constantly churning through tasks that relate to all parts of your business. Marketing is only one of those many tasks.  Setting goals with your social media time will help you focus on what really moves you forward. Once you know where your time is best spent, it is much easier to jump on the networks, accomplish tasks that will move your marketing forward, and then get off the networks and on to the rest of your day.

Having goals causes you to track and measure your results. This can be as simple as setting a goal that you want to increase your Facebook friends list to 300 members.  Broken down into weekly goals, this means you need to add five to six new friends each week.  Once you’ve added that number, you can move on to other tasks.  But having this goal causes you to watch that number grow and spend time on this specific strategy.

For more ideas on using social media, go to the right sidebar of this page and sign up for my FREE Ebook “PumpUP Your Profits, Using Social Networking to Market Your Business.”

Have you set your goals for your social media marketing time? What are your goals?

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What’s Holding You Back?

That’s it, I quit!

In Seth Godin’s book “The Dip”, he emphasizes the fact that we all believe winners never quit.  Seth tells us, “Winners quit all the time. They just quit the right stuff at the right time.”

I’m learning how to be a quitter. It’s not something that comes naturally to me.  Trying new things means you can’t be afraid to fail. If you fail, and you will from time to time, you learn, and move on. You quit.

In pursuing my bachelor’s degree, I registered for a class to learn Javascript , a computer programming language. I quickly found I was in over my head. This class, when taken online, was like learning to read Chinese backwards. The class was not for beginners and I had no one to show me click by click what I was supposed to be doing. I spent hours and hours to finish the simplest assignments. Precious time I should have  spent working on my business was being sucked into the course work. I was no longer moving forward with my business goals.

It was time to learn how to quit. Sure, I could have gutted it out and finished the class, but I wasn’t willing to sacrifice so much time on learning a skill I could get by without. It took me a long time, but I decided to quit. This was a tough decision which I struggled with for days. But once I finally did quit, I was relieved and energized, ready to get back to working on my business.

Quitting doesn’t have to be a bad thing. The trick is knowing what to quit. If it’s not moving you forward, it’s time to quit. What tasks are you working on that are dragging you down?  What motions are you going through because you think you should never quit? What’s holding you back from the projects that are your true winners?

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