Category Archive: social media marketing

May 21

How to Promote Your Business on Social Media the Right Way

There is a right way and a wrong way to use social media.  Building a successfull social media presence does NOT mean that you can go ahead and just spam your followers! If you do, you most likely won’t have any followers anyway, so it’s a lose-lose situation. I’ve made plenty of mistakes on social …

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Mar 03

You Can’t Afford to Miss These Trends in Marketing

By Deborah Richmond Online marketing is an ever-moving target. Social networks change. Strategies change. As a social media marketer, one of the biggest parts of my job is to listen, read, absorb everything that is happening in social media so that I can roll with the changes. I wanted to bring you some of the …

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Jan 07

Top 10 Reasons Social Media is Important for Search Engine and Website Traffic

Search engine optimization and ways of driving website traffic have changed dramatically over the last few years. It used to be all about the algorithms. Then Google’s all-powerful algorithms were over-ridden by the phenomenon of social search as social media developed, grew and exploded into the collective consciousness. Google fought back, creating, scrapping, re-creating and …

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Nov 30

Should You Pay for a LinkedIn Premium Membership?

It is free to create a basic LinkedIn account, but there is also a paid feature that you pay for per month. The premium memberships have a few features that are added to what a free account already provides Depending on what you’re using the site for, these features may be a useful part of …

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Apr 14

TekkBuzz Podcast #21: How Do Your Google Analytics Measure Up?

Google Analytics:  Do you have any idea how many people visit your website in one day, or one week, or one year perhaps? If you don’t, it’s time to start using Google Analytics.  Find out what I measure and often.  Learn how I use those numbers to assess my social marketing strategy, and make adjustments …

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