Archive for the ‘Social Media Networking’ Category:
Recently I got an email from an accounting asking me for help with his social media strategy. He had just discovered LinkedIn and was excited about its potential in driving traffic to his website and building his client list.
After reading his email, I immediately went to check out his website. When I got there, I found a site that had very general information. I could see he offered accounting services, but nowhere could I find specific information about exactly what those services were. Did he offer basic bookkeeping? Year-end financials? Business analysis?
When a visitor comes to your website, they should immediately discover who you serve, what you provide. My guess is this consultant wanted to appeal to a very broad audience so he could capture work from several different types of clients. We all think this when we first start marketing our businesses. But on the internet, what you end up with is a website that appeals to no one. Most people will see his website, look to see if he has what they are looking for. If they don’t see exactly what they are looking for, they will click away and go elsewhere.
I could help this accountant drive traffic to his site, but they wouldn’t stick around once they arrived. He first needs to decide what is his niche. Is it small businesses? Insurance companies? Mom and pop shops? Large professional firms? He needs to state what work he is doing for them. Is it taxes? Investment management? Daily bookkeeping? Is he focusing on one geographical location or offering virtual services which could be delivered anywhere?
Once we show visitors the exact niche we want to serve, then we will start to receive attention from people fitting exactly that niche. Others will go elsewhere to look for information, but clients fitting this niche will read the site, look for useful information, sign up for our newsletter, and call when they need services.
Are you trying to market to a broad audience? Are you pulling in the interested customers you are looking for?
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Spending time in an airport is like visiting another world entirely separate from your everyday world. Everyone is working to get to different destinations, moving in different directions.
Recently on a vacation to the Grand Canyon (my first time to see it), I was in an airport waiting for my next flight. As I watched people walk by, I knew each one had a different destination to which they were heading. We were al a mishmash of travelers all under one roof.
I find the same patterns when I am on Twitter. Everyone is there for a different purpose. One person may be marketing an ebook. Another person may use Twitter to entertain friends with clever posts. Another might be looking to connect with like-minded people.
We all have a different purpose, like travelers, and we end up in one huge network, connecting to each other, making discoveries, building relationshships. Twitter can be so many things to so many different people. In my mind this is what distinguishes it from Facebook or LinkedIn.
If you’re new to Twitter, and you’re not quite getting it, hang in there. Keep showing up. You will find your way slowly. Soon you will discover you’ve gotten the hang of having conversations on Twitter. You will find the ways the network can really work for you.
Maybe you will use it to stay in contact with other people in your industry. Maybe you will use it to discover the newest trends related to your business. Maybe you will find it a good place to show others what you are blogging about.
But wait, just when you discover how you will use it, then you will find another use and another use. When you do, share it with people. Let others know what you have learned. Users on Twitter, much like people in the airport, are all going in different directions. As you make your way to your destination, stop occasionally, look around, help a fellow traveler on their way to their destination.
How do you use Twitter in your business?
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Okay, so when it comes to social media, you’re likely in one of two places. Maybe you’ve embraced it wholeheartedly and are using it effectively to promote your business
OR
If you’re like many, every time you hear it, you want to run away with your fingers in your ears, chanting, “I caaaan’t hear you.” Before I started using social media, I had no idea what it was all about. I had a LinkedIn profile, but had done little with it. But, once I started learning what social media could really accomplish, I knew this was going to spread like wildfire.
The GOOD news is this fire doesn’t have to burn out of control. You can jump in now and get control of the social media wildfire and get it to work for you. I’ve organized an online social media telesummit with experts who are going to tell you how to use social media to move your business forward. They’re incredibly well organized, full of practical “put-it-to-work-tomorrow” information, and with an exceptionally reasonable price – FREE! This event is going to help push you down the path to social media marketing success and will deliver the goods no matter which of the above two groups you’re in…
Why am I so confident? Well, let me tell you a little story about the organizer of this event.
Simply put, social media is the new marketing frontier because it bypasses costly middlemen and allows you to rapidly connect with your customers and prospects. Which, of course, presents an enormous opportunity for you.
SO WHAT’S THIS ABOUT?
I have been working for months to bring the best minds in social media marketing together in an event called Social Media Wildfire. http://socialmediawildfire.com
This telesummit’s focus is to empower you to BUILD SOCIAL MEDIA MARKETING STRATEGIES AND LEARN FROM OTHER SUCCESSFUL BUSINESSES.
You’ll also hear more about how to use Facebook, Twitter and LinkedIn to attract high-caliber customers and grow your business during this economic slump.
Not only can you GAIN HIGH LEVELS OF EXPOSURE for your business with social media marketing, you’ll also GENERATE TRAFFIC, INCREASE SALES, GAIN QUALIFIED LEADS AND BUILD NEW PARTNERSHIPS.
I’ve lined up 5 top social media and marketing specialists as telesummit presenters; Fay McLean (The Aussie Business Coach), Angela Wills (Marketers’ Mojo), Anthony McCauley (The Social Media Bloke), Kathleen Sage (Street Smarts Marketing) and Kate Buck, Jr. (Social Media Fly Girl).
Together, this team of social media and marketing experts will help you succeed using practical tactics. Again, this event is designed to empower marketers and small business owners to master social media marketing. And since it’s by phone, you can attend from your home or office.
Visit the site now at http://socialmediawildfire.com
WHAT’S IN IT FOR YOU?
First, let’s get this out of the way.
YOU DON’T NEED TO BE A TECHNO-GEEK OR 20-SOMETHING TO USE AND BENEFIT FROM SOCIAL MEDIA.
In fact, most social media marketers are 30 to 60 and have only been using social media for a few months. Moreover, even traditional businesses like Coca-Cola, Ford Motor Company, and McDonalds are heavily focused on social media. This is not a “young kids” thing.
This summit is dedicated to empowering you. You’ll discover how to grow your business using no-cost social media tactics. Yes, attending this online event (and applying the techniques) will grow your business.
But there’s much more. You’ll also join a community of like-minded women and men who’ll share their experiences and wisdom.
Go here now to learn more: http://socialmediawildfire.com
To Your Success
Deborah Richmond
P.S. Don’t think because this is free that it’s not valuable! These experts have all agreed to offer their time and their best information because they want you to join the conversation and be successful. They’ve seen these strategies work for themselves, now they want to share them with you.
http://socialmediawildfire.com
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Website visitors 1280
Facebook Friends 194
Twitter Followers 1205
LinkedIn Connections 194
Email List Members 275
Inbound links 363
These numbers are all growing gradually each month. There are no big jumps in any of my numbers, but that’s the way I think is the best way to grow, gradually. I want people to join my community because they really want to build a relationship with me and are truly interested in my content. I think building slowly but surely is a good way to accomplish that kind of focused community.
It’s pretty exciting to realize that over a thousand people each month are checking out and reading my blog. I’m so conscious of each reader as I decide what topics to blog about. I want you to find good useful information here that you can act on immeidately
The email list is growing nicely, and most of my traffic is coming from LinkedIn. This is a great place to spend your networking time if you sell products or services to other businesses. The discussion areas of groups is where I spend all of my LinkedIn time.
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Is social media marketing eating up too many business hours? Do you get overwhelmed with all the social media offered online today? Is the time you spend on social media taking you away from running your business? Are you struggling with what to say and how to promote your business with social networks?
If you are like most business owners these days, you know social media is great for search engine optimization, market positioning and allowing more people to find you, but you just don’t have the time or resources to keep up with them all and that tends to leave you feeling frustrated, overwhelmed and just not sure where to go.
Would you like to have someone to handle social media marketing for your business
without the time loss or having to add an employee?
Here are 4 ways a social marketing virtual assistant can save you time so you can get back to building your business and pumping up your profits.
- A social marketing VA can give your business a social presence and a place for people to find you and your services and products.
- She can manage your profiles with updates, blog posts, event listings to promote your business and improve your company image.
- A VA can write and submit articles to directories to give you a higher expertise status and draw traffic.
- A social marketing assistant can keep current with all the methods and tools related to social media to ensure you are utilizing it to fully benefit your business.
Take a look at how you can work with me and explore ways I can help your business.
Are you ready to let a Social Marketing Virtual Assistant handle your social media marketing?
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