You can drive traffic to your website by creating remarkable content. This is information that prospects are dying to get their hands on. Content can come in the form of a blog, special reports, videos, checklists and ebooks, to name a few.
Once you have good content, you will want to optimize the text so that search engines can find it and bring people to you. Search engines are looking for the most relevant material to return to searchers in results. You want to be on the top of the list when people are searching for the types of services and products you offer.
Another way to bring people to your website is through social media. Engage new prospects with your Facebook and LinkedIn accounts. There’s no need use sales messages at all. Simply talk to people while there. They get interested in you, and then come check out your website.
Convert – Turn Traffic Into Revenue
Offer your great content to website visitors in return for their email address. Once you have captured this information, now you can email them on a regular basis with more useful information. This will keep them listening to you until they are ready to buy. Not all buyers are ready as soon as they meet you. They need to be nurtured.
Now that you have a leads list that you are communicating with on a regular basis, you can begin to convert those leads to sales. If you are a business that relies on cold calls to start your sales process, you now will have warm calls. Prospects will already know a lot about you and your company from the content they’ve seen and from the emails they have received.
Analyze – Measure Your Results
To create the results you want with inbound marketing, it’s imperative that you measure and analyze your results.
- This is how you will know whether your website traffic is raising.
- This is how you will know whether your number of leads on your email list is growing.
- And this is how you will know how many of your leads are turning into the sales you’ve been looking for.
Analyzing these numbers regularly allows you to see the strengths and weaknesses of your funnel, and make adjustments to your content and your process.
Now that we know the three phases of inbound marketing, let’s look at the tools and tactics that can be employed in each phase.
Phase 1: Driving Traffic
Social Media Marketing – Socialize with your Fans and Followers
Social media marketing involves using social media sites as part of your online marketing strategy. Social media sites include Facebook, Twitter, Pinterest, YouTube, Google+ and other sites where people create profiles and interact with friends. These sites are huge and they offer a great way to reach your target market, deliver your marketing message, and find out what your fans like.
What is Social Media Marketing Best Used for?
Any business can benefit from social media marketing, especially local businesses. Geographic features on social media sites make it particularly easy for people in your area to find your profile through searches.
You can engage with prospects through your profile or with direct messages within a social media site. In this way, your profile is similar to your email list. You can increase their loyalty to your brand by offering useful information that your prospects can benefit from.
The Advantages of Social Media Marketing
Social media marketing allows you to interact directly with your customers. It adds a personal aspect to online communications that is unrivaled by other online marketing methods. When people feel like they can interact with you in a more direct way, it engenders loyalty and trust.
Using social media sites also allows you to reach a wider audience. You have access to not only your connections, but also the connections of your friends as well. On sites like LinkedIn, whenever your connections interact with you, their connections see that interaction as well.
Because your customers can contact you easily through social media sites, you can get valuable feedback and learn more about your target market. You can look at your fans’ profiles and find out what they’re interested in. This is the kind of data that marketing firms have paid huge sums of money for in years past, and it’s all at your fingertips.
You also get SEO benefits by using these popular social sites. Your profile appears in searches. They give you a ready-made platform that already has millions of users.
The Disadvantages of Social Media
To use social media effectively requires constant maintenance. For each page or profile that you make, you’ll need to set aside time for updating and interacting with your fans. For many small businesses, this quickly becomes a bit much to keep up with. Knowing your strategy before you begin spending time on social media will allow you to keep the time you spend to a minimum. You can accomplish your tasks, and then get on with your day.
Another drawback is that you don’t have total control of your content. If someone leaves a nasty comment or insult in your blog comments, you can delete it. You can’t do this on your Twitter feed. However, as social media matures, so does our understanding of it. If someone has left a negative comment, and you address the comment as best you can, other readers will see your efforts and be satisfied that you are a company that cares about addressing customer issues.
How to Get the Most out of Social Media Marketing
It may sound like a lot of work, but it’s well worth it. Many businesses find that it’s a fun and enjoyable daily task. Here’s how you can make social media marketing work for you:
- Focus on interactivity and engagement. Try to get your connections and followers engaged with you as much as possible.
- Consistently spend time on social media. You will need to touch base quickly several times a week so that you can further any conversations that have started. Remember, this interactivity with prospects is a real advantage in this day and age when customers expect to be heard.
- Set a timer for how long you will spend on social media. This will motivate you to quickly touch base with your audience without wasting time on activities that do not move your marketing forward.
The real key to success is to keep your involvement social. Don’t create your profile and content and then wait for the fans and comments to roll in. Be proactive. Get out there and make friends. Comment on other people’s profiles and join groups for increased visibility. This brands you as a friendly person with your own distinct personality that people will want to get to know better.
Are you looking for someone to manage your content marketing and social media plan? Let our team at TekkBuzz Marketing help you! Read about how we can help.