Facebook Friends 96

Twitter Followers 813

LinkedIn Connections 159

Email List Members 150

Inbound links 470

It’s remarkable that my number of visitors is exactly the same as last month. That’s kind of freaky. But it shows that my traffic driving efforts are very consistent.

The other noteworthy item is that my email list members only increased by a few members. There actually was much more people signing up, but there were also some people who unsubscribed. I launched My Social Marketing Class this month. The frequent emails may have alerted some people that they were on a list they weren’t interested in. That’s not a bad thing. My list weeds itself out so that I am only left with the interested readers.

A new measurement is inbound links. I want to see how well I’m doing driving inbound links to my site.

This month I will be continuing to put some traffic-driving activities in place. It may take a couple months before I start to see results from them.

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Filled with great information, this book gives you information most professionals and businesses don’t know about using Twitter to build your business and market your products and services.   When you are done reading this book you will have mastered the fundamentals of Twitter.  “21 Days to Twitter Leadership” gives you these fundamentals in clear, easy-to-understand language.

The authors take us through the basics of creating an account, gaining followers and offering useful information to followers.  The instructions for using Twitter will allow you to draw people to you without turning them off with too much self-promotion.

For some readers, the length of the book and the amount of information offered may be overwhelming. But for readers who are ready to dig in and learn the techniques and strategies that turn a new user into a Twitter Leader, this book is your operations manual. I use Twitter every day in my business. I found myself nodding in agreement over and over as Witt and Fincham accurately lay out the how and the why of a good Twitter strategy. 

This book is for anyone who is thinking of jumping into the world of Twitter to market a business.  The section on how to sell your boss on the idea of using Twitter is a great resource for readers who will need to educate their superiors before they can Twitter for business.

Disclosure: If you buy this book from this affiliate link, I may gain monetarily from the transaction. If you don’t buy it, you could be missing the opportunity to learn how to be a Twitter Leader in your industry.

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A potential buyer will buy from you much more readily if they feel they know you and can trust you.  By giving away good information that they are looking for and can use, you are taking a large step in building trust.  Blogs are an excellent example of giving away good content.  For example, if you are a human resources consultant, write about all of those areas of human resources that often trip your customers up. Why do they come to you? What questions do they have?  Answer those questions on your blog.  You could write about “7 Things You Should Know About New Hires”, and explain all of the necessary paperwork and details required when a small business hires a new employee.

The content you share, doesn’t always have to be your own.  No, I don’t mean you should take other people’s stuff and give it as your own.  But you can recommend articles written by other people to your Twitter followers. If you read an article that you think your audience will like, cut and past the title and the URL into a Tweet.  Your audience will appreciate that you’re sharing good content.  By sharing content related to your field, you are also demonstrating to your audience what issues you focus on. This also helps establish you as an expert.

Some people are hesitant to give their best content away. They have learned over the years to protect their information so that they can offer it to only their paying customers.  This is no longer a strong strategy.  With information flowing so freely, if you hoard yours, no one will ever know you are out there sitting on great information.  A better strategy is to freely share information. If you demonstrate you are an expert in a subject I am looking for, I will be far more likely to come to you for further assistance if I need it. 

What content do you give to your community?

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In launching a social marketing campaign, you need a way to convert traffic to something valuable to you; sales. You will be driving traffic from different networks, such as Facebook, Twitter and LinkedIn, to your website or blog.  Once you’ve driven traffic there, you need a way convert this traffic into something valuable for you.  The email list is the key to conversion.  Once you’ve collected emails, you can send periodic messages about new products and services. You can send newsletters with good industry information to customers.  All of these messages keep you and your business in front of potential customers.  This leads to sales. 

So social media drives traffic to your email list. You send promotional materials to your email list, which generates sales.  This is how social media brings sales to your door.

Without the opt-in email list, you do not have a way to convert traffic to sales.  That is why the email list is the key.  With this list, you will  be sending emails to people who are most likely to become your customers.  

Do you use an opt-in email list on your website or blog?

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