When I recently attended a meeting of the Alliance of Women Entrepreneurs (AWE) in Grand Rapids , I had a change to do traditional face-to-face networking. I was able to share and get ideas from fellow entrepreneurs and I even had the chance to exchange business cards with those who became interested in what I do and those who have businesses that might be useful to me or my clients. The following day, I noticed that there was a significant increase in the number of visitors I had to Tekkbuzz.com. Google Analytics helped me realize that attending functions such as that AWE meeting can also work to drive traffic to my site.

The Google Analytics system gives you totally comprehensive data that you will even know which pages are mostly visited by people. In my case, I found out that my “About Me” page had the most number of views.  So  examined that particular page thoroughly to make sure that it contains enough information that my potential clients would need. Also, when you determine which page is not doing too well in terms of attracting traffic, you can actually take some extra time generating links to that particular page so it would be more visible to your readers.

By allowing you to see traffic patterns, Google Analytics results are excellent references when you work to improve your website.

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Google Analytics is a free service that lets you do all these things and more. Here’s how it works. Google gives you an HTML code and a comprehensive instruction that would tell you to paste that particular code into your page so Google can provide you with the necessary stats you need anytime you need it. The code will not at all affect the appearance of your website.

So why is it so important to track the performance of your website? The statistics that Google Analytics can provide information about how many people visit pages on your site. You may find particular pages are more popular than others.  You’ll want to put your most important information on those pages. If you find a page is receiving very little traffic, you may need to change the topic of the page to make it more relevant to your readers.

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