Okay, so you’ve signed up for a Google Analytics and you’ve already been given the code which you have installed on your website. Aside from helping you determine the actual number of people who visit your site each day, you can also use the data that you will be getting from Google Analytics in order to find out which of your marketing efforts are actually effective for your business.
When I recently attended a meeting of the Alliance of Women Entrepreneurs (AWE) in Grand Rapids , I had a change to do traditional face-to-face networking. I was able to share and get ideas from fellow entrepreneurs and I even had the chance to exchange business cards with those who became interested in what I do and those who have businesses that might be useful to me or my clients. The following day, I noticed that there was a significant increase in the number of visitors I had to Tekkbuzz.com. Google Analytics helped me realize that attending functions such as that AWE meeting can also work to drive traffic to my site.
The Google Analytics system gives you totally comprehensive data that you will even know which pages are mostly visited by people. In my case, I found out that my “About Me” page had the most number of views. So examined that particular page thoroughly to make sure that it contains enough information that my potential clients would need. Also, when you determine which page is not doing too well in terms of attracting traffic, you can actually take some extra time generating links to that particular page so it would be more visible to your readers.
By allowing you to see traffic patterns, Google Analytics results are excellent references when you work to improve your website.
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While you are having fun talking with your friends on Facebook, there is actually something else that you are doing at the same time that will help your business; driving traffic to your website. Social networking sites such as Facebook can drive traffic to your website if you know how to maximize your account.
While using your Facebook, Twitter, or LinkedIn accounts to build relationships, you can actually mention your business operations in your posts. You have to remember, however, that hard selling in social networks may annoy your users, so be sure that what you say about your business or products is relevant to the conversation. Save your sales pitch for your website content or your Facebook Fan Page.
Here are some tips that you can use to make sure that you are making the most out of your social networking account.
1. Make sure that your website address is highly visible on your Facebook profile.
2. Write important personal and business information in the section right below our photo.
3. Connect to lots of people. If your number of friends increases, the traffic that gets directed to your website also increases.
What difficulties have you encountered/are you currently encountering in setting up an account for a social media network?
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Having your own website on the internet doesn’t guarantee that your business will automatically gain better sales or even have increased leads. You need to be found by potential customers before any of that can happen. With the amount of clutter in the web, you need to make sure your site doesn’t get lost.
I specialize in social media coaching to both businesses and individuals so when someone searches for the keywords “social media coacing” using a search engine (Google, Yahoo!, or Bing), I want my website to be on the first page of the results. But what is it exactly that needs to be done in order to get a higher ranking?
There are several methods to optimizing a website for search engines. One simple way of doing it is to contact clients, vendors, and other people you know who have their own website. You can ask them to link to your site. The more links you get, the higher your ranking goes. Note that certain websites may also ask you to link to them in return. Link exchanges are healthy SEO practices so if their link fits with your niche, you should agree to swapping links.
The process of improving your search engine ranking cannot be classified as a science. Traffic, sales leads, sales. Start learning SEO now and get all these three in no time.
Got SEO questions? Feel free to post your questions here.
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